In real estate, trust and connection matter just as much as market knowledge. For Leslie Nelson, her brand needed to reflect both her professional strength and her down-to-earth values. After years of using a DIY logo and feeling like her business had outgrown it, she was ready for a brand that felt like home—for her and for the people she serves.

So, you have an idea for a business and you're ready to bring it into the world. You know you’ll need a logo—and maybe a website, a color palette, and a brand voice too. But then comes the big question: Do you DIY your branding for now and invest in the real thing later? Or do you go all in from the start?

Creating a strong brand identity is about more than picking colors and choosing fonts—it’s about telling a story that feels true. For Chef du Nord, that story is rooted in heritage and inspired by place.

Building a warm, approachable brand for a small business doesn’t require a huge studio team or flashy campaign—it requires strategy, creativity, and a deep understanding of the story behind the product. That’s exactly what we brought to life for Doris, owner of Top Crow Bakery, a South Minneapolis cottage food producer who delivers her baked goods by bike.

When you’re starting or growing a business, it can be a lot to figure out what tools you need behind the scenes. There are so many platforms and programs out there—and it’s easy to fall into the trap of trying everything and mastering none.

Canva is an incredible tool that puts the power of design in your hands. But even the most well-intentioned DIYers can fall into common design traps that make their brand look a little less polished than it could be.

If you’re longing for high quality photos at an affordable price point, want to get the experience over in a snap, or simply need a few refreshed photos for your content, we got you.

In the world of artisan food products, branding isn’t just about aesthetics—it’s about storytelling, value perception, and customer connection. For Under The Bark Syrup Co., a fresh identity wasn’t just a design change; it was a business transformation.

It can be tough to know when it’s the right time to update your branding. However, as businesses grow and evolve, their branding often needs to change to reflect new goals and audiences. Here are some key questions to ask yourself to determine if it’s time for a rebrand this year.

We’ve taken hundreds of headshots around the Twin Cities area, so trust us when we say: we know what looks good on camera. Whether it’s your first professional photo session or you’re updating your LinkedIn profile for the fifth time, this guide will help you feel prepared and confident for your headshot.