In the world of online product sales, first impressions are everything. For a growing business rooted in deeply personal experiences, elevating visual branding is more than a luxury—it’s a necessity. Today, we’re excited to share the story of a paper planner company that partnered with Venlo Studio to revolutionize their product photography, regain precious time, and dramatically boost their sales.

Photos of people making direct eye contact with the camera are often more engaging on social media! We’ve noticed this firsthand through our Instagram analytics.

Choosing the right colors for your brand is a crucial step in creating a visual identity that resonates with your target audience. Each color carries its own psychological and emotional weight, influencing how your brand is perceived.

In the creative services world, niching down is often noted as the key to success. However, I’ve found that keeping my options open has allowed me to explore, try new things, and be creative. This flexibility has led me to a dream project that I’m excited to share with you.

If you’re starting a business in 2024 or wanting to scale your current business, brand photography isn't just a nice-to-have—it's a must-have. High-quality, authentic images can be the difference between blending in with the competition and standing out in a crowded market.

Investing in professional team photos is a strategic move for any CEO looking to elevate their brand image and demonstrate a commitment to quality. One easy way to improve the professionalism of your website is with cohesive headshots. In my recent work with "The Dot," a networking group for women, we saw the transformative power of updated team headshots. You might have seen a recent post about it on my Instagram. This experience emphasizes the importance of having cohesive and professional headshots, as well as a unified team shot, on your website.

In the extremely competitive world of selling products, creating a strong brand identity is crucial for success. Today, we're excited to spotlight MINNEØATS, an innovative oatmeal catering, and granola company, and their transformative partnership with Venlo Studio. This collaboration not only enhanced MINNEØATS' visual branding but also helped them connect more deeply with their community and expand their reach.

One of my biggest pet peeves is when a business owner settles for something less than what they really need, often out of lack of research, understanding, or trying to save costs by going the cheapest route. This usually results in low-quality outcomes, leaving the owner frustrated with deliverables that don't meet their expectations. Inevitably, they end up re-booking the service with a different provider, wasting time and money not getting it right the first time.

Planning is the cornerstone of a successful photo shoot, and at Venlo Studio, we take this principle to heart like no other. We understand that meticulous planning sets the stage for extraordinary results, which is why we go above and beyond to ensure every detail is carefully considered and executed to perfection. Let’s jump into what you will need to prepare on the day of your photoshoot!

In the past couple of years, I've been hitting the networking scene pretty hard. One standout event was the annual boat cruise hosted by Amy Lynne Coaching back in September 2022. That's where I crossed paths with a bunch of savvy entrepreneurs who were on the same wavelength as me.