Chances are you just received a new gallery of fresh brand images and stumbled across this blog. Way to go– investing in yourself and your business through custom visual branding will pay off and help you take the next steps in marketing your brand. Now that you have this visual goldmine, let's explore 10 creative and impactful ways to make the most out of your brand imagery right now!

1. New Profile Image

New photo, new you! Update your Facebook, Instagram and LinkedIn profile pic with one of your favorite headshots. It doesn’t have to be the perfectly posed one either, choose one that shows your personality. A candid laughing photo helps others connect with your authentic self.

2. Email Signature Makeover

Give your email signature a personal touch by incorporating your brand photos. It's a subtle yet effective way to reinforce your brand identity with every communication. Your clients will enjoy seeing your smiling face every time they receive an email from you.

3. Website Refresh

Update your old website photos with fresh visuals. Use your brand photos strategically on the homepage, about page, and product or service pages to create a cohesive and visually appealing online presence. This will help prospective customers understand what it’s like to work with you and pull them in to take the next steps. Make sure to compress your images before uploading them to your site so that your new beautiful images don’t affect your page loading speed. Here’s an online compressor app I’ve used before and recommend: Compressor.io.

4. Engaging Social Media Stories

Bring your brand to life on social media with engaging stories. Create a series of posts that take your audience behind the scenes, share snippets of your brand story by overlaying text onto your photos, and showcase the people and processes that make your business unique. Be sure to save these stories as highlights on your profile so new followers can always see them.

Take your stories one step further by utilizing interactive widgets. Engage your audience with quizzes or polls overlaid onto your brand photos. It's a fun way to connect with your audience and gather valuable insights. A few ideas are: would you rather *this* or *that*, what’s your favorite *insert topic*, what’s questions do you have about *insert industry topic*.

5. Plan out your social media grid

New brand photos make it easy to schedule your content for weeks if not months at a time. Figure out how you want your grid to look, what posting pattern you want to follow, and then schedule away. For Venlo Studio’s Instagram feed, we usually rotate between our brand photos, client photos (samples of our work), and graphic posts. A free tool we utilize for content planning is called Preview.

6. Digital Newsletters

Spice up your newsletter emails with vibrant visuals. Feature your brand photos alongside your latest updates, promotions, or success stories. It's a visually appealing way to keep your audience informed.

7. Blog Covers

Match up a new brand photo with a blog topic. For example, if you write about your favorite social media marketing tools, pair it with a photo of you holding your cell phone. All of your blog posts will look cohesive if you pull from the same gallery of images, rather than random stock images.

8. Update Your Google Business Profile

First, if you haven’t made your free Google business profile, I’d highly recommend finding 20 minutes to do this! It makes it way easier for potential customers to find you through organic search. Pick your top 5 brand photos that showcase what you do or what you sell and upload them to your business profile.

9. Printed Collateral

Beyond digital, bring your brand to the physical realm. We’ve helped clients design business cards, brochures, postcards, and other printed materials. This adds a tangible, memorable touch to your marketing efforts. Don’t hesitate to ask us to quote a design project or for local print shop recommendations!

10. Custom Wall Art in Your Office

Transform your office space by turning your brand photos into custom wall art. It not only adds personality to your workspace but also creates an inspiring environment for your team. Frame photos for a gallery wall or print photos for a bulletin mood board.

You Did It:

Your brand photos are a versatile asset that can breathe life into every aspect of your business. By exploring these 10 unique ways to use your new brand photos, you're not just sharing visuals; you're telling a dynamic and engaging story that resonates with your audience. Get ready to see your brand come alive in ways you never imagined!

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10 Unique Ways to Showcase Your New Brand Photos